Concurrent Services
COMPLIANCE ADHERENCE PROGRAM
TSG through Compliance Adherence Program sets up an ‘effective compliance’ mechanism which covers 360 degree scope of mandatory compliances.
DAV APPROACH & PROCESS METHODOLOGY
TSG categorises theentire approach for adherence of compliances on the basis of following headings:
DEFINE includes a one time set up of SOPs for adherence to compliances. The same is upgraded on any new amendments or an yearly basis.
AFFIRM includes regular sign offs from various department heads either physically or digitally.
VALIDATE comprises of validation checks and audits to confirm the adherence to compliances physically
BRAND AUDIT
‘Brand Audit’ purpose was to gain a fundamental understanding of where the brand stands (Availability & Trade Perception) in its current state in the given clusters. TSG engaged expert auditors who visit designated shops and workshops and conduct the audit by indirectly asking questions on brand vailability, brand perception, product knowledge, CVP knowledge etc.
Study Objective
Assess Brand Availability with select shops and workshops
Check which brand is the first preferred choice of shop owners and retailers
Indirectly educate the shop owner and retailers on benefits of brand
Share brand audit reports and perceptions of the shops with brand via analytics
MARKET INTELLIGENCE
Market intelligence is the gathering of information surrounding a brand’s markets. This is collected and analysed to drive better decision- aking and to guide competitive strategy around market opportunity, penetration and development. Market intelligence draws on numerous external and internal sources of information to paint an accurate portrait of your existing or prospective market, customers, challenges and the growth potential for new products and services via business strategy.
This information can be used by businesses in a number of ways including :
Growing presence in an existing market
Establishing a stronger (or new) brand
Entering a new market
Minimizing the risk of an investment decision
Developing a new product
FOCUS GROUP DISCUSSION
Focus Group Discussions should be used when you need to understand an issue at a deeper level. They are helpful for adding meaning and understanding to existing knowledge, or getting at the “why” and “how” of a topic.
Focus groups are a useful method to:
investigate complex behaviour
discover how different groups think and feel about a topic and why they hold certain opinions
identify changes in behaviour
investigate the use, effectiveness and usefulness of particular library collections and services
verify or clarify the results from surveys
REVENUE LEAKAGE AUDIT
Revenue leakage program consists of highly specialised exercises that are conducted alongside the existing control processes and internal and external audits. As much as 2 to 8 percent of the EBITDA of companies is subject to revenue leakage. The objective of Revenue Leakage Audit is to detect, repairs and recovers these revenue leaks
Parameters analysed in this segment are:
Purchases without bill.
Loop holes in Guidelines and SOPs
Integrity audit of employees.
Check on unconditional discounts and offers
Diversion of leads / prospective customers.
VOICE OF THE CUSTOMER
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are increasingly investing in Voice of the Customer (VoC) programs that employ a closed-loop process.
Gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity to gain customer and market insights.
Customer perceived quality and above-average customer service have been proven time and again to be leading drivers of business success. When customers share their voice in real-time with any organization, they expect you to listen, act and report back to them on progress.
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